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Jaguar Logo Design – Origin and History

Jaguar Logo Design – Origin and History

Famous for its graceful styling and sporting performance, Jaguar was conceived in the early 1920s in United Kingdom by the two young motorcycle enthusiasts, William Lyons and William Walmsley. The company was initially named as Swallow Sidecar (SS) Company, but later assumed the name of Jaguar Cars Ltd. in 1945, after the Second World War due to the unfavorable connotations of the SS initials. It [...]

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